--- title: About us | HOOBA description: Get to know the people behind HOOBA, the company specializing in electric bicycle leasing or purchasing. --- Who is behind HOOBA ? # Our Story ## The Birth of the HOOBA Project **HOOBA**, it's the story of two Brussels brothers who are passionate about cycling and faced with the daily challenge - or rather, problem - of commuting to work! We were truly motivated to bring innovative solutions to alleviate urban congestion and contribute to pollution reduction. Therefore, we decided to create a comprehensive mobility solution for businesses and their employees. The first observation was that not everyone has the necessary equipment to travel by bike in a simple and secure manner. The second observation was that companies rarely have the time to manage these solutions themselves. Moreover, not everyone has the knowledge or means to take care of the maintenance and repair of these bikes. We wanted to develop the most comprehensive and user-friendly solution possible! And that's how **HOOBA** was born ! ![IMG_8790](https://hooba.eu/hs-fs/hubfs/IMG_8790.jpeg?width=4032&height=3024&name=IMG_8790.jpeg) ## A bit of history... Early 2019 ### In the beginning **The founders, Serge and Adrien,** both work in major companies in the mobility sector. During this time, they observe that **most people are alone in their cars, facing significant traffic jams** to get to work or even to grab a sandwich during their lunch break... It is a **nonsensical** situation for a city like Brussels, known for its heavy traffic congestion.   ![About the idea behind HOOBA](https://hooba.eu/hs-fs/hubfs/2019%20HOOBA-1.png?width=1040&height=1334&name=2019%20HOOBA-1.png) Early 2019 End 2019 ### The idea emerges Serge and Adrien feel a strong desire to venture into the field of sustainable mobility with a **meaningful purpose focused on the environment and mobility solutions.** They want to **be part of the solution rather than the problem.** Serge proposes a Corporate Social Responsibility (CSR) project within his company: the implementation of a bicycle fleet. It is at this point that the idea for **HOOBA starts to take shape and mature.** ![About the story of HOOBA](https://hooba.eu/hs-fs/hubfs/IMG_0987-1.jpeg?width=364&height=480&name=IMG_0987-1.jpeg) End 2019 2020 - 2021 ### The project is launched Convinced of the private bike-sharing fleet model, the two brothers launch HOOBA. They observe **a growing enthusiasm for shared mobility **in major cities across Europe. Their **solution is developed**, and initial pilot tests are conducted with Hive 5 coworking and Befimmo. They secure their first public contract with the Port of Brussels. ![About the launch of HOOBA](https://hooba.eu/hs-fs/hubfs/IMG_8790-1.jpeg?width=2329&height=3024&name=IMG_8790-1.jpeg) 2020 - 2021 2022 ### The Recognition HOOBA joins the **Forward program and receives the Public Award **presented by Barbara Trachte, Secretary of State for the Brussels-Capital Region. **A fundraising campaign** is conducted, securing investments from backers such as Finance & Invest Brussels, Credal, and Citizenfund. ![About the recognition of HOOBA](https://hooba.eu/hs-fs/hubfs/HOOBA%202022.png?width=300&height=401&name=HOOBA%202022.png) 2022 2023 ### The story continues... HOOBA has expanded its **presence across various sectors**, including businesses, office buildings, public administrations, coliving spaces, and campuses. We have even **started a territorial expansion** in Flanders with a presence in Antwerp. ![About the future of HOOBA](https://hooba.eu/hs-fs/hubfs/2023%20HOOBA-1.png?width=1156&height=1500&name=2023%20HOOBA-1.png) 2023 [ Contact us ](https://hooba.eu/en/contact-us?hsLang=en) A project for an electric vehicle fleet ? ## Discover our services [ All our services ](https://hooba.eu/en/electric-bike-hire-service?hsLang=en) ## The values that drive us We work passionately to transform the mobility of the future. #### HUMANISM Putting well-being at the center of our concerns. #### COMMITMENT Doing things with determination and passion. #### ENTHUSIASM Contributing with optimism to the company's project. #### VISIONARY Being creative and responsible in order to preserve our environment for future generations. ## Our team We've decided to act for change. What about you ? ![Serge](https://hooba.eu/hs-fs/hubfs/Serge.jpg?width=4000&height=4000&name=Serge.jpg) Serge Devillers CO-Founder & CEO ![Photo corpo Adri](https://hooba.eu/hs-fs/hubfs/Photo%20corpo%20Adri.jpg?width=4000&height=4000&name=Photo%20corpo%20Adri.jpg) Adrien Devillers CO-Founder & COO ![Photo corpo VCB](https://hooba.eu/hs-fs/hubfs/Photo%20corpo%20VCB.jpg?width=4000&height=4000&name=Photo%20corpo%20VCB.jpg) Adrien Van Crombrugghe Fleet Manager ![Diego](https://hooba.eu/hs-fs/hubfs/Photo%20corpo%20Diego.jpg?width=4000&height=4000&name=Photo%20corpo%20Diego.jpg) Diego de Crombrugghe Fleet Officer ![Photo corpo Xa](https://hooba.eu/hs-fs/hubfs/Photo%20corpo%20Xa.jpg?width=4000&height=4000&name=Photo%20corpo%20Xa.jpg) Xavier Meire Mobility Advisor ![Justine](https://hooba.eu/hs-fs/hubfs/Justine.jpg?width=4000&height=4000&name=Justine.jpg) Justine Heeren Marketing Manager ![Clarisse](https://hooba.eu/hs-fs/hubfs/Photo%20corpo%20Clarisse.jpg?width=4000&height=4000&name=Photo%20corpo%20Clarisse.jpg) Clarisse De Beir Customer Success Officer [ Join the team ](https://hooba.eu/en/jobs?hsLang=en) ## Not convinced yet ? We can come to your location for a demonstration of our solutions and customize all your requests. [ Enjoy a FREE DEMO ](https://info.hooba.eu/en/demo?hsLang=en)