HOOBA case study : Cofinimmo

Cofinimmo and HOOBA is a story that has been going on for nearly 4 years. As a major player in real estate in Belgium, Cofinimmo is particularly committed to meeting the highest standards in terms of environmental responsibility and employee well-being.

By making HOOBA bikes and e-steps available in 12 of its office buildings, the Belgian company is making sustainable mobility one of its priorities. The Gradient, the building located at 270 Avenue de Tervuren where the company recently established its headquarters, has the largest of its fleets with 18 vehicles.

CONTEXT & CHALLENGES

To make "The Gradient" building an exemplary one, including in terms of mobility, Cofinimmo has reaffirmed its trust in HOOBA. Ideally located on Avenue de Tervuren and benefiting from high-quality cycling infrastructure, the building is particularly well-suited to our service offerings. The city center of Brussels is only 20 minutes away by bike!

However, there are always uncertainties about the final use of our vehicles, especially on a project as important as this. Among the factors for success:

the location of the building and vehicles;
communication during installation;
word-of-mouth within the building;
the fleet's dynamization during mobility challenges.

Facilitate the urban and professional travel of tenants by offering efficient transportation alternatives

Contribute to reducing the environmental impact of professional travel

Promoting the exemplary environmental responsibility of "The Gradient" building

Enhancing the range of services offered to tenants without burdening Cofinimmo's internal management

Enhance employee well-being with a premium service

SELECTION AND IMPLEMENTATION

HOOBA advised Cofinimmo on the selection of vehicles best suited to the needs of tenants. It was ultimately a fleet of 10 bicycles and 8 e-steps that was chosen. We completed the installation from start to finish, creating a branded area with the company's logo and color. Similarly, the vehicles were customized in the colors of Cofinimmo.

MANAGEMENT AND MAINTENANCE

HOOBA provides comprehensive fleet management, including regular maintenance, repairs, and vehicle insurance, ensuring reliable and continuous service for users. The vehicles are accessible via our sharing app, providing autonomy and flexibility for the building's tenants.

FOLLOW-UP AND REPORTING

Cofinimmo has access to detailed usage statistics, allowing it to evaluate the effectiveness of the service and adjust the offer according to the needs of tenants. It was thanks to this information that the original fleet of 12 vehicles was increased to 18.

FLEET DYNAMIZATION

A good vehicle utilization rate is achieved through smooth and clear communication within the building. In this context, we regularly organize mobility challenges and animations to promote the service and help employees with their first uses.

The integration of our shared bicycles and e-steps has been very successful with Cofinimmo's tenants. During the first 18 months following installation (October 27, 2023), more than 5,000 trips were made by nearly 300 unique users. In total, 28 companies benefit from our service in the building.

Our active mobility solution has not only made urban travel easier, but has also enhanced Cofinimmo's image as an environmentally conscious company that innovates in its services to tenants. To top it off, "The Gradient" building is the first in Belgium to have obtained the ModeScore Gold label, thanks in part to our presence on site.

That's why we're proud of the success of this installation, driven by effective communication on information screens, a strategic location in the lobby, and the obvious enthusiasm of users.

"At Cofinimmo, as part of our long-standing commitment to sustainability, we chose to work with HOOBA to offer our tenants a fleet of e-steps and bicycles. It's been a real success: our customers love these soft mobility solutions and use them every day, because they make their daily lives easier. And with the HOOBA team available and responsive, it's a partnership that really works!"

Cofinimmo

Jessi Bex

Vehicles

Management system

Services

Tervuren 270 : a success story

Summary

CLIENT ID

CONTEXT & CHALLENGES

Objectives

Facilitate the urban and professional travel of tenants by offering efficient transportation alternatives

Contribute to reducing the environmental impact of professional travel

Promoting the exemplary environmental responsibility of "The Gradient" building

Enhancing the range of services offered to tenants without burdening Cofinimmo's internal management

Enhance employee well-being with a premium service

Solutions and strategies

SELECTION AND IMPLEMENTATION

MANAGEMENT AND MAINTENANCE

FOLLOW-UP AND REPORTING

FLEET DYNAMIZATION

Implementation and results

Customer's testimonial

Not convinced yet?

HOOBA