--- title: "HOOBA Case Study: RMB" description: Discover HOOBA's case study on the electric bicycles and e-steps fleet of RMB. --- ![RMB](https://hooba.eu/hs-fs/hubfs/RMB.png?width=200&height=89&name=RMB.png) Electric bikes and e-steps fleet # Boosting the adoption of HOOBA’s shared electric vehicles through a collective challenge ![Flotte vélos trottinettes électriques RMB](https://hooba.eu/hs-fs/hubfs/Remise%20Trottinettes%202.jpg?width=3024&height=4032&name=Remise%20Trottinettes%202.jpg) ## Summary At the end of 2023, RMB introduced a fleet of **8 electric vehicles **(bicycles and e-steps) for its employees to use for** daily commutes **and personal trips. Despite the offering, usage rates were lower than expected. To tackle this, a **collective challenge **was launched to** increase their visibility** and **encourage the adoption of sustainable mobility**. ## **CUSTOMER ID** ![RMB](https://hooba.eu/hs-fs/hubfs/RMB.png?width=176&height=118&name=RMB.png) **Name :** RMB **Sector :** Media **Number of employees :** 100 **Location : **Brussels **Domain of Activity :** RMB is a leading advertising agency in Belgium, specializing in the commercialization of advertising space across television, radio, and digital platforms. **Website : [https://rmb.be](https://rmb.be)** ## **CONTEXT & CHALLENGES** Although the electric vehicles had been available for several months, they were underused. Key challenges identified included: - **Lack of awareness of the service**: Some employees were unsure how to use it. - **Lack of visibility**: The vehicles are parked in an underground car park, out of sight from high-traffic employee areas. - **Hesitance**: Many employees, unaccustomed to biking or using e-steps in Brussels, were reluctant to try these new modes of transport. ## Objectives The challenge was set up within RMB to: #### Make employees more aware of the available vehicles and how to use them Make employees more aware of the available vehicles and how to use them #### Encourage more frequent use and increase the number of users Encourage more frequent use and increase the number of users #### Engage employees in a fun, collective challenge that highlights the environmental benefits of active mobility Engage employees in a fun, collective challenge that highlights the environmental benefits of active mobility ## Solutions and strategies 1 #### CHALLENGE PROPOSAL A 4-week challenge was proposed to encourage employees to cover as many kilometres as possible with HOOBA's shared electric vehicles. 2 #### CHALLENGE START A breakfast was organised at RMB to present the challenge, explain the practicalities, spotlight the nonprofit organisation we were supporting and meet the participants. 3 #### REWARDS Collective milestones triggered a donation to a NPO and individual rewards. 4 #### TRACKING RESULTS Rewards were awarded to the participants who covered the most kilometres and to those who sponsored the most colleagues. 5 #### COMMUNICATION PLAN Ongoing communication was done before, during and after the challenge, through social media, the app and by email. 6 #### AWARDS CEREMONY An event was held at RMB to celebrate the winners, deliver the donation to the NPO and distribute the individual prizes. [ Let's discuss your project ](https://hooba.eu/en/contact-us?hsLang=en) ## Implementation and results **HOOBA worked closely with RMB **to ensure seamless execution of the challenge. **Events** were organised to mark the launch and closure of the challenge, creating moments of exchange and motivation for participants. **Internal** **ambassadors** helped motivate colleagues to participate. Regular updates across multiple communication channels maintained **enthusiasm**, while the **app** enabled real-time tracking of progress. The challenge not only fostered an increased understanding of **active mobility** but also **brought employees together** to work toward a common goal. ![RMB awards](https://hooba.eu/hs-fs/hubfs/RMB%20awards.png?width=600&height=300&name=RMB%20awards.png) The challenge had a significant impact on the **use of HOOBA’s vehicles**, both in terms of kilometres travelled and the number of users. During the month of the challenge, participants travelled **twice as many kilometres** as in the previous month. This enthusiasm continued after the challenge, with vehicle use **three times higher** than before. The number of participants also increased significantly, with the number of users **increasing by a factor of 2.5** compared with the period before the challenge. Employees who were initially reluctant to use these means of transport in Brussels **adopted** them after experiencing group journeys with their colleagues. ![RMB Breakfast](https://hooba.eu/hs-fs/hubfs/RMB%20Breakfast.png?width=600&height=200&name=RMB%20Breakfast.png) The success was driven by **clear communication** throughout the challenge via various channels, engaging **events** to meet and motivate participants, the involvement of **internal ambassadors** convinced by active mobility, and a shared purpose through supporting the **NPO**. ![Shift your mobility_blue](https://hooba.eu/hs-fs/hubfs/Shift%20your%20mobility_blue.png?width=100&height=99&name=Shift%20your%20mobility_blue.png) With the support of Shift your mobility, an initiative from FPS Mobility and Transport. ## Customer Testimonial Their mobility is transformed ! [ Contact us ](https://hooba.eu/en/contact-us?hsLang=en) “The HOOBA challenge was a great success! Employees really embraced the charity aspect, and many discovered how easy it was to use the service. This initiative helped break down barriers and create a positive experience around soft mobility. On top of that, the HOOBA team supported us with enthusiasm and professionalism. Highly recommended!” ![RMB](https://hooba.eu/hs-fs/hubfs/RMB.png?width=1222&height=540&name=RMB.png) RMB Anne De Kerchove ## Not convinced yet ? We can come to your location for a demonstration of our solutions and customize all your requests. [ Enjoy a FREE DEMO ](https://info.hooba.eu/en/demo?hsLang=en)