Boosting the adoption of HOOBA’s shared electric vehicles through a collective challenge

HOOBA worked closely with RMB to ensure seamless execution of the challenge. Events were organised to mark the launch and closure of the challenge, creating moments of exchange and motivation for participants. Internal ambassadors helped motivate colleagues to participate. Regular updates across multiple communication channels maintained enthusiasm, while the app enabled real-time tracking of progress. The challenge not only fostered an increased understanding of active mobility but also brought employees together to work toward a common goal.

The challenge had a significant impact on the use of HOOBA’s vehicles, both in terms of kilometres travelled and the number of users. During the month of the challenge, participants travelled twice as many kilometres as in the previous month. This enthusiasm continued after the challenge, with vehicle use three times higher than before. The number of participants also increased significantly, with the number of users increasing by a factor of 2.5 compared with the period before the challenge. Employees who were initially reluctant to use these means of transport in Brussels adopted them after experiencing group journeys with their colleagues.

The success was driven by clear communication throughout the challenge via various channels, engaging events to meet and motivate participants, the involvement of internal ambassadors convinced by active mobility, and a shared purpose through supporting the NPO.